October 6, 2016 Comments (0) Cycling, News

LUMO launches new range of Cycling Apparel

lumos cycling

Combining style and safety with LUMO’s new range, inspired by classic British designs LUMO’s latest range of city cycling apparel offers urban cyclists the perfect mix of style, visibility and comfort – on and off the bike.

“Road traffic accidents are twice as likely to result in fatalities in darkness than in daylight, yet less than a third of cyclists wear high-visibility clothing,” says LUMO co-founder, Lucy Bairner.

Having launched via two successful crowdfunding campaigns in 2015, LUMO are going back to Kickstarter with three new products this autumn season starting at under £100: The Clissold Bomber Jacket, Brixton Messenger Bag, and the Holloway Gilet. These London-inspired designs all feature the signature LUMO LED lighting system visible to traffic from up to 400 metres away, yet completely hidden until it is switched on. With an understated British style, the range is designed to look as good in a bar as it does on a bike.

“Road traffic accidents are twice as likely to result in fatalities in darkness than in daylight, yet less than a third of cyclists wear high-visibility clothing,” says LUMO co-founder, Lucy Bairner. “Why? Because city cyclists dress for their destination as well as their journey, and walking into an office, restaurant or bar looking like a radioactive lemon just doesn’t work!

“For our autumn 2016 collection we have had the benefit of feedback from the hundreds of backers from all over the world that supported our launch campaign. The feedback has been overwhelmingly positive, and one thing that we have been consistently asked for is to make some of our range more affordable. So, having scoured the world to source the best value fabrics and manufacturers, we believe we have found the perfect mix of style, visibility and comfort all for under £100.”

The inspiration behind LUMO was born after co-founder Doug Bairner had been knocked off his bike in London for a second time, yet still found himself too vain to wear hi-viz clothing.

“We want to inspire more people to enjoy the freedom of their city on two wheels,” explains Doug. “So we decided to make clothing that makes city cyclists feel safer on their bikes without having to compromise on how they look when they walk into an office or bar. Urban commuting is as much about the destination as it is about the journey and everything LUMO does aims to deliver the best experience for both.”

Whether that’s fabrics that look like they’re straight from a catwalk (yet come from a science lab), the hidden functionality or the built-in LED lights, everything is designed to make getting from A to B on a bike easier, safer and more stylish.

Links

http://bit.ly/lumo2016

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